UTMs, or UTM parameters, are text fragments that are added to the end of the URL and are used to track, more accurately, the origin of visits to your website. Thanks to UTM parameters , we will be able to measure the effectiveness of different marketing campaigns in web analysis tools such as Google Analytics. They allow us to identify which blog posts, Twitter, Facebook, etc. bring the most traffic to our website and determine which ones are most successful.

How can UTMs help us?

Many times we find ourselves in Analytics with south africa mobile number database a completely unknown source and medium that does not indicate where our traffic comes from. That is why it is important to parameterize our URLs and thus, always have the source, medium and campaign that has generated traffic to the website located.

Phone Number

For example, traffic coming from Facebook will always appear as facebook.com/referal and this way we will not be able to know which campaign it comes from, or which publication, for example. However, thanks to the UTM parameters we will be able to find out .

In addition, we will be able to unify parameters by campaign (for example, seeing all the traffic generated by the Valentine’s Day campaign, regardless of whether it comes from one channel or another), which allows us to analyze the data and performance in a more organized and simple way.

Source/medium examples in google analytics

UTM parameter types
UTM parameter components
utm_source: With this parameter we will Sad Life Box know the source of origin of the link, that is, where the user comes from.
Examples: Google, Facebook, Instagram, YouTube etc.

utm_term: To identify the terms that the user has used to locate us. Logically, this is a field that can only be used for paid searches.
Example: digital marketing strategies

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Once inside the file, we will find three tabs:

UTM builder tool instructions
Options: In this tab, you must indicate all the corresponding data. Let’s say that it is the database where we must include all the UTM parameter options that we want to generate. Why is it useful? Because this way we will have the sources and media that we can use listed, we will avoid typos, misspellings, and one team member calling “Facebook” what another team member is calling “fb.” This way we can guarantee that we see the data as clean as possible.
This is made up of 5 fields and each of them corresponds to a different parameter. What we add in each column of the parameters is what we will later be able to choose to include in the final URL.

UTMs: in this tab we will be able to generate the UTM parameters. In each column we will select the parameters that we have added in the previous tab (or create different ones).

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