Customers today are more aware and informed, and they expect their needs to be understood and met. From a customer success perspective it is always necessary to ask  Because trust is the key element yourself what the target wants and what is the best way to provide what they want.

Trust is fundamental in this process

And trust is, according to  Because trust is the key element  the basis of “a lasting relationship between customer and company, which is born from a series of positive impressions and materializes in the reiteration of the choice of the brand and the purchase” .

Was growing at a dizzying rate, it still had a huge problem: an average monthly churn rate of 8%. A significant problem, given the high cost of acquiring new customers.

The first company to fully understand the value of trust was Salesforce in 2005. While the cloud  kuwait whatsapp numbers computing giant already had 20,000 customers and was growing at a dizzying rate, it still had a huge problem: an average monthly churn rate of 8%. A significant problem, given the high cost of acquiring new customers.

Salesforce has taken cover by banking on trust. It has done so mainly through , as Sad Life Box  demonstrated by the myriad of software and integrative services that gravitate within its ecosystem.

By focusing on carefully selected accounts, account-based growth promotes trust and increases customer success. Success factors include sustainable company mission and values, speed and quality of customer interaction, transparent communication and clear information on offers, prices and deadlines.

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