After the success of the first two editions

Product Management Therefore Day, the largest Italian conference on Digital Product Management, returns on October 27, 2023.

Urbania (PU) – Born in 2021, with a completely remote edition and switched to the hybrid version in 2022, for its third edition, which will be held on October 27th completely in person, the Product Management Day moves to Florence, in the spaces of Nana Bianca.

It will be a third renewed Therefore edition but always faithful to its values ​​and objectives, namely:

Spread the product culture in Italy ;
Enhance valuable experiences and content ;
Offer a meeting space for professionals – those who use the words discovery and delivery every day – and aspiring professionals.
It is, therefore, a meeting and sharing space for all the figures who deal with digital products (Product manager/owner, CEO – Founder, UX/UI Designer.

Proposing high-value content , experiences and concrete case studies from which  uk whatsapp number list  participants can draw valuable insights and create the opportunity    for real networking with other companies and professionals in the sector. This is how we can summarize the mission of the Product Management Day.


These are the macro-topics that will be addressed at PM Day 2023:

Continuous Discovery &  Therefore Continuous Delivery . A continuous cycle, a new prototype to validate, one interaction after another, a feedback to record. Working on the product means starting an adventure, letting yourself be guided by data, by technological possibilities, by people’s words. This is why Discovery and Delivery accompany us throughout the process

Time to Growth . When building a product it is essential to think about all the components Sad Life Box needs to reach its goal, grow in a scalable way and as quickly as possible. Even on those aspects that draw from marketing strategies and tactics, often considered secondary

Value Driven Development . The value that the product produces for the end user is what should  Therefore drive its development
From Project to Product .

While the project responds to defined logics and is successful when it respects the requirements established upstream, the product evolves over time, adapts, shapes itself and maintains as its sole focus user satisfaction and compliance with the company business model

Great professionals from the international scene will be speaking about it , taking turns on stage to share experiences, tools and relevant, original and concrete contents:

Itamar Gilad Keynote Speaker Product management coach, speaker and author, Ex-Google PM

Susanna Ferrario Product Coach and Senior Product Manager @ Product Studio
Andrea Provaglio Executive Business Agility Advisor and Senior Agile Coach

Andrea Giannangelo Founder & CEO  Iubenda
Federica Brancale Data & CRO Strategist  Marketing Freaks
Daniel Casarin CEO Adv Media Lab

Luca Malandrino (Product Marketing Manager  The Fork
Francesca Tiso Senior Product Manager  The Fork
Farbod Saraf Product Lead  Miro.

Virginia Capoluongo Docker Inc.
The participation of Adv Media Lab as press office, media partner and sponsor of the Product Management Day is part of a sharing of intents and vision with what the Therefore PM Day aims to represent.

promoting and supporting the . Therefore Product Management Day means supporting innovation . Therefore and excellence in Italy, through quality content and sharing experiences. A modus operandi that represents, in short, the daily action of Adv Media Lab”.

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