15 examples of successful landing pages

A landing page is a page that Internet users land on after clicking on an advertisement.

landing page examples
In the context of online advertising (SEA or advertising on social networks), it is more relevant to use a landing page rather than the home page of the website for two reasons:

First, it helps meet the objective set for advertising.
Second, it helps personalize the message for the target audience.

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>> The guide to optimizing your landing pages

What is a good landing page?

Only one objective per landing page
Before creating a landing page , it is necessary to ask yourself about its objective, which must be unique and different for each landing page. It is about encouraging the user to carry out a specific action, for example:

Subscribe to a newsletter.
Download a white paper.
Buy a product or service.
The landing page is in no way used new zealand whatsapp number girl to present the company or to detail the offer it proposes.

A catchy title
This is about capturing the attention of the Internet user in just a few striking words in order to encourage them to go further. This involves presenting a concrete benefit, a solution or even the opportunity to make a good deal. The primary goal is to reassure the reader that they are in the right place.

Good to know:, HubSpot’s free title generator makes it easy to create impactful titles and meta descriptions, which can boost click-through and open rates in search.

To find a catchy title for a landing page

A call-to-action
The call-to-action is a key element of the landing page. It must be clearly visible and attractive enough to make people want to click. It must also be persuasive and focused on the benefit. Action verbs should be favored (“Discover”, “Test”, “Receive”, for example).

A structured layout
The offer must be neat and descriptive enough Sad Life Box to highlight all its features. Design is also a key point of the landing page. The ideal way to capture attention is to mix several types of content: images, videos, bullet points or even customer testimonials. The landing page must be fun, reassuring and engaging.

Inserting share buttons
Including social media sharing buttons (Facebook, Instagram, Twitter, etc.) within the landing page helps maximize the reach of the offer and is proof that other people trust the brand.